the technical term “lag” is used to describe the delay in running applications or commands on a computer due to overloading of the processor from other tasks and determining the time it takes a server to respond. jet lag (desynchronization) is the gap created by the time difference in transatlantic travel, where the body tries to keep up with a new time condition. this condition is not related to the duration of the flight, but to the inter-meridian (west-east) distance traveled. it is a natural phenomenon resulting from changes in body rhythms, which are affected by rapid trans-meridian transport by high-speed aircrafts.

“cultural lag” is the gap created between the evolution of technology and the evolution of culture. each culture, as a body, tries to follow technological developments and adapt to them, sometimes with receptivity and sometimes with denial. thus, the constant desynchronization creates an increasing gap, resulting in the time delay trapping the social body in a continuous transition period, which includes insecurity, stress and anxiety. the visual demand and the reflection, in  this case  of  the disturbance